About Us

With over six (6) decades of business experience, we recognize the challenges of today's marketplace. We know that developing B2B partnerships can provide your company with new, dynamic, and profitable solutions.

Edward Shulkin, President and Partner

Experienced Gift Card marketer
Over 40 years experience in and around the retail industry.
Senior management experience with major retail chains
Unique combination of big picture thinking and detailed execution

Deborah Merkin, Chief Operating Officer and Partner

Experienced Gift Card marketer
25 years experience in channel development, partner programs, and marketing management.
Unique combination of skills brings together the best of traditional marketing with the innovation required for new channel creation
Global channel expertise in defining and marketing new products, creating strategic partnerships, and delivering solutions-driven programs for both channel partners and end customers

The Gift Card Market Opportunity

A recent survey commissioned by The Incentive Federation noted that only 32% of the responding companies used incentives to motivate consumers, company salespeople, dealers, distributors, or non-sales employees. This study underscores the huge opportunity for B2B partnerships and gift card sales. The study further highlighted the fact that:

Gift Certificates, when used as rewards or incentives:

Ranked 2nd to cash in motivating sales employees
Ranked 3rd in motivating non-sales employees

The future of B2B gift cards is bright:

Gift card sales are expected to increase more than 36% a year
Gift cards are expected to be the #1 sales incentive
Gift cards have a higher perceived value than cash