The B2B Market

For retailers/merchants the B2B Marketplace is comprised of several distinct markets:

Incentive Market

• A $32 billion industry consisting of programs that reward and motivate existing employees.
• Gift cards are becoming the #1 incentive in this marketplace

Loyalty Market

• One of the fastest growing segments of the B2B Channel, Loyalty Programs reward existing consumers and commercial customers.
• Most prevalent in the credit card industry

Sales Promotion Market

• Now a major growth area, leverages the strength of the retailer/merchant brand to attract new customers to the partner offer
• Generates new visits to both sponsors

Affinity Groups

• Membership organizations are offering gift cards as a new member benefit.

Fundraising Market

• Local schools, churches, and charities now use gift cards as fundraisers
• National charities use gift cards serve to reward volunteers and increase donations

Retail

• Major food, drug, and convenience stores are offering a selection of leading retailer gift cards to their customers for their shopping convenience