GiftCard Partners Blog

GiftCard Partners

GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

How To 'Go Green' Using Home Depot's Eco Options On Earth Day

The Home Depot®’s Eco Options program features several ways consumers can “go green” on Earth Day by using environmentally friendly and cost-efficient products. 

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GiftCard Partners Named One of "Best and Brightest Companies to Work For" in 2015

Awarded by the National Association for Business Resources

Wellesley, MA (PRWEB) December 31, 2015 - GiftCard Partners (GCP) has announced that for the third consecutive year, they have been named one of the nation's "Best and Brightest Companies to Work For™” by the National Association for Business Resources.

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Need Last Minute Gifts? Grab a Gift Card!

The National Retail Federation (NRF) announced this week that 90% of shoppers still have last minute gifts, food, decor and/or other holiday items left to buy. The biggest reason people listed for waiting was that they were still trying to figure out what to buy.

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The Impact of Third Party Distribution Channels


What is third party distribution?

You have seen third party distribution when you’ve walked past the gift card displays at your grocery or pharmacy but may not know it by name. Third party is a common term in the B2B Gift Card Industry. It’s the opportunity to sell gift cards in retail locations that are independent of the brand represented on the gift card. By definition, third party sales refer to the three companies involved when selling to the consumer: the brand on the gift card, the company that sells the gift card, and the company that manages the operational component of the transaction. For most gift cards programs, third party represents their largest sales channel and the greatest opportunity for consumer awareness and marketing. Why’s this? Consumer traffic!

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Ensure Your Third-Party Gift Cards are Properly Merchandised and in Stock

The third-party gift card segment has consistently been one of the fastest growing gift card distribution channels for the last seven years. Third-party can easily be your largest sales channel outside of your own stores. Actively engaging in third-party sales can increase your brand footprint, reaching consumers that may have not known about your brand otherwise. Having ongoing, frequent dialogue with your third-party aggregator is key to understanding what exactly their retail partners are doing to drive your gift card sales. The aggregators provide you with access to your sales, but do you know why your sales may be trending up or down? Ensuring that your third-party gift cards are properly merchandised and in stock is one of the most critical components to why your sales may be trending positively or negatively. If your gift card is not available when a customer wants to buy it, you have a lost a sale and a visit to your establishment. Here is a list of additional questions to consider when analyzing your third-party program:

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