GiftCard Partners Forges New Growth with Healthy Incentives
GiftCard Partners creates paths for employers and institutions to lower healthcare costs
Wellesley, MA – February 22, 2012 –Today GiftCard Partners (GCP) announced its highest rate of growth in their company history. Although GCP made several advancements in their loyalty and fundraising channels and several of their employee incentives categories; they largely attribute their employee and revenue growth to their recognition as a leader in health and wellness program incentives. GCP’s CVS/pharmacy, CVS Select®, SUBWAY®, and Nutrisystem® gift cards, combined with their research and editorials on corporate and institutional health and wellness, yielded unprecedented sales results in 2011 and the start of 2012.
GCP understood early on, the role that health and wellness programs would play in the current political landscape, in America’s corporations, small to medium sized businesses, and healthcare institutions like Medicaid and Medicare. “The constant rise of healthcare costs, health benefits costs to companies, increasing employee benefits contributions, combined with recent healthcare reforms, have catapulted health and wellness programs to a top priority for 2012,” says Deborah Merkin, GCP’s CEO. “We are pleased to see a rise in interest amongst HR professionals and the publications they count on. They are seeking our research, editorials and blogs on how our customers and constituents are setting up and benefiting from their health and wellness programs.”
This month, Voluntary Benefits Magazine published “Start a Health and Wellness Program in 2012 - 5 Compelling Reasons Why to Start Now”, an editorial that highlights GCP’s innovation in the health and wellness arena and addresses employers’ chief concerns, like: what to expect from their program, how to overcome participation obstacles, how to measure results, and key concepts on “what most employers don’t get right”.
“We are very proud of our advancements in the health and wellness incentives marketplace and we continue to forge new paths, like with Medicare and Medicaid programs, to incentivize patients to maintain routine well-visits, reach wellness milestones, and live an overall healthier lifestyle,” says Merkin, “and we look forward to our customers creating a healthier 2012 and beyond.”
About GiftCard Partners
GiftCard Partners is one of the nation's largest developers of corporate Gift Card programs; dedicated to growing their clients' B2B gift card business through innovative approaches in the incentive, loyalty, promotion, fundraising (Scrip), and affinity markets.
GiftCard Partners works with a broad range of leading brand companies as an out-sourced program management solution. Their client's gift cards are placed in workplace safety programs, health and wellness programs, employee recognition, motivation and sales incentive programs, and customer rewards and loyalty programs. Some of their clients include CVS/pharmacy®, The Children's Place, AutoZone®, Nutrisystem®, SUBWAY®, Brinker® International (Chili's®, Romano's Macaroni Grill®, On The Border®, and Maggiano's Little Italy®), Charming Shoppes (Lane Bryant®, Fashion Bug®, and Catherines®), Boston Market, and more.
Media Contact: Stacey Sicurella, GiftCard Partners, Inc. - firstname.lastname@example.org