GCP Solutions
Developing the B2B Channel Provides New Solutions
With over 60 years of experience, we know the challenges of today's marketplace. We know that developing B2B partnerships can provide your company with new, dynamic, and profitable solutions.
The Gift Card Market Opportunity
The future of B2B gift cards is bright:
- Gift card sales are expected to increase more than 29% a year
- Gift cards are expected to be the #1 sales incentive
- Gift cards have a higher perceived value than cash
In these economic times, as the market reaches maturity, those companies not aggressively pursuing the opportunity through outbound activities are losing marketing share and customers.
How We Do It
- Create a business plan and budget
- Blanket all market segments
- Develop marketing and sales strategy
- Execute strategic goals as an extension of your team
- Provide ongoing strategic input
- Protect the brand
- Produce sales quickly
- Advise on internal procedures and processes
Channel Diversity
Our breadth and depth of relationships in the corporate gift card business includes:
- Working with all the resellers in the Incentive, Scrip and Credit Card Loyalty channels
- We create new channels that lead us to the direct buyers in the areas of health and wellness, sales promotion, fundraising, and corporate loyalty
Marketing Approach & Expertise
- Vertical Market Development: We employ a vertical market approach, matching our clients' programs with those users that can provide the most volume and compliment the brand.
- Online Marketing: We host and maintain a web-based marketing tool for our clients with:
- A web site with a link to the corporate client
- A lead generation program that integrates with our CRM system
- A multi-touch approach that utilizes varied marketing elements to reach buyers when they're ready to purchase your gift cards
- CRM System: Our sophisticated CRM system can provide information about:
- Lead generation sources
- Vertical market interest
- Conversion to contract rates
Innovative Solutions from GCP:
Bonus Plus Program
Reward your employees, customers, prospects, or business associates with more than just a gift card!
CVS/pharmacy® Gift Card Plus Choice of 1-year Subscription to Top Magazines
