Success Studies
Here's how we've created some of the strongest B2B gift card programs in the business.
GiftCard Partner's solutions have launched new sales opportunities and accelerated growth for our clients. Here are just a few examples:
CHALLENGE: How a 2nd Tier Company Preempted their Largest Competitor
The number 2 player in a very competitive market needed to build a B2B gift card business in order to preempt their largest competitor.
How GiftCard Partners built the business:
- GiftCard Partners was able to leverage its marketing and sales resources to quickly bring the #2 player into the B2B gift card market
- GiftCard Partners achieved placement of the client's gift cards, often on an exclusive basis, with all the major customers in the B2B channel before the competitor even became aware of the opportunity
CHALLENGE: Building a Business for a Late Entry
A major retail chain found itself in the position of being a late entry into the B2B market.
How GiftCard Partners built the business:
- GiftCard Partners leveraged its extensive offline and online marketing skills
- A multi-touch campaign was used to create awareness and generate leads in the market
- This became one of the biggest B2B gift card programs in the industry!
CHALLENGE: Building a Business for a Niche or Unfamiliar Market Brand
A retailer in a very narrow niche market needed a way to expand its markets.
How GiftCard Partners built the business:
- GiftCard Partners used its extensive industry contacts to make connections throughout the B2B markets quickly and easily
- A multi-million dollar B2B gift card business was created in just two years
CHALLENGE: Taking a Mature B2B Gift Card Program to New Heights
A leading casual dining company had been in the B2B gift card business for several years and needed to accelerate their growth and manage their existing business
How GiftCard Partners built the business:
- GiftCard Partners developed a streamlined approach to manage their pipeline
- New leads were generated through the GiftCard Partners lead mining system
- Client achieved double digit sales growth despite having a mature program
Check out the GCP Blog
GiftCard Partners is dedicated to leading and sharing knowledge in the B2B gift card industry. Our Blog keeps you informed on everything gift cards that affects the B2B marketplace. Our Blog provides perspectives, opinions, concepts, forward thinking ideas and questions to consider as you navigate gift card innovations, legal and legislative issues and cutting edge gift card technologies.
