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E- Gift Cards: Gaining Popularity and Significance

Posted, by Rachel (Merkin) Welt on 03/11/2010
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Gift cards are a great gift, whether for colleagues, employees, friends, or family.  They allow the recipient to choose their own gift, and takes the pressure off the giver of the card to find that “something perfect.”  Plastic gift cards are versatile, but e-gift cards are growing in popularity due to their convenience and ability to be accepted unconditionally on the internet.  Studies have shown that when consumers receive gift cards, 60% of them spend 40%-100% more than the face value of the card.  So selling gift cards for your business could not only make gift and reward giving easy, but boost revenue and sales in the process.  Learn more about the importance of e-gift cards
here.


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