Whole Foods and Instacart recently announced plans to launch in several new markets this year, building on the current 17 metro areas that customers are already able to use Instacart to order groceries from Whole Foods Market stores. By the end of 2016, 50% of Whole Foods Market stores nationwide will be available to Instacart shoppers.
“We’ve seen how much our customers love this fast and convenient way to receive Whole Foods Market groceries right to their door, so we are excited to extend our relationship with Instacart,” said Walter Robb, co-CEO of Whole Foods Market in an article by Retailing Today.
The partnership between Whole Foods and Instacart has been successful to date. Sales from Instacart have averaged from mid to high single digit percentages of total sales in the metropolitan areas they service. The current cities serviced by Whole Foods and Instacart include: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland (OR), San Francisco, San Jose, Seattle, and Washington, D.C.
“Instacart has always prided itself on being a retailer’s best friend, and our extended partnership with Whole Foods Market is a testament to how brick and mortar retailers can successfully adapt to the growing demand for e-commerce and on-demand delivery services,” said Apoorva Mehta, CEO of Instacart.
You may be wondering, how does Instacart work? Instacart is easy! You can get your groceries in just 3 easy steps.
- Order fresh groceries online. You can shop at your favorite stores from any device, through the app or on the Instacart website.
- Schedule your delivery. Your groceries can be delivered in as little as one hour, or whenever you want them.
- Groceries are delivered to your doorstep. Fresh handpicked groceries are delivered right to your front door (or even your side door!)
Along with the expansion, the two companies are looking to create new e-commerce and delivery solutions, with the first pilots planned for later this year. Additional details to come. Download the Instacart App for iPhone and Android
