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Adam Merkin

Adam is currently attending Syracuse University as a Marketing and Advertising dual major in the Whitman School of Management and the Newhouse School of Public Communications. Excited to see where life will take him, Adam is happy to be able to learn and absorb real-world experience in marketing and sales. In his free time Adam can be found on the tennis court or watching his local Boston sports teams play.

Recent Posts

Consumer Payment Choice, Mobile on the Rise

Recently PYMNTS.com put out its 2015 U.S Consumer Payment Choice Study which takes a look at the state of mobile purchases in the U.S. What Sarah Hartman, a Senior Director of Payment Solutions at TSYS, and Karen Webster, PYMNTS.com CEO MPD, found is very important to the rewards and loyalty industry.

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The B2B Gift Card Market is Changing, Are You Keeping Up?

The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.

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