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GiftCard Partners

GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

Corporate Health & Wellness Watch

Perhaps you have heard about the benefits and healthcare insurance savings for companies participating in health and wellness programs. And, perhaps you understand the benefits of incentives (like gift cards) for desired healthful behavior in order to keep company premiums in check. However, if you are not up to date on the above realities; you may not be in line to include health insurance penalties for those participating in UNhealthy behaviors. What is the next trend for corporate health and wellness programs? It could be falling in the employer's court and cost the employee more out-of-pocket.

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Are Retailers & Merchants Ready for the Tablet eCommerce Phenomenon?

Are you prepared for total immersion into e-tail? Facts to consider if your answer is NO:

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Stressing About the Perfect Employee Holiday Gift?

Gift cards give peace of mind to the giver; nearly 1/3 of respondents to a recent TD Bank survey, “…believes the greatest stresses lie in not knowing what to buy or worrying whether the recipient will like the gift.” Don’t stress, give gift cards. Companies like
GCP sell gift cards to companies giving corporate gifts to partners, customers and employees. It makes fiscal sense, as there are discounts offered for various levels of buying in bulk. Why are gift cards the most coveted gift to receive this holiday season? Your employees will use them to button up last minute shopping, 31% of respondents of the survey said they look to use their gift cards for day-to-day expenses like groceries and
gasoline. You’ll be offering your employees and customers more than a holiday gift; you’ll be offering them help. For more up-to-date consumer sentiments and statistics on gift cards, read:
Spending Expected to Hold Steady This Year with Gift Cards the Preferred Gift

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From our Q3 Industry Trend Report: The Bright Side of Negative Engagement

Although our industry trend reports are typically focused on B2B gift card topics and industry events; we thought that “Turning Negativity into Engagement" is a particularly important topic as our clients and customers enter into an uncertain holiday season. At this year’s MoShow we were reminded of some valuable lessons in listening and reacting. We’re happy to share with you a presentation around embracing technology to
listen to your customers, to bring your brand and brand programs closer to enlightenment. Are you willing to accept social media and online networks as listening tools, to assess your customers’ opinions and react? Many believe that adopting these technologies could back-fire on a brand in an all-too-public forum. But consider that negative conversations about your brand are happening online, whether you are present or not…how you listen and address them could be the difference between a proactive leader and a tarnished reputation. Some really great advice and answers to these nagging concerns come to us in a presentation given at the MoShow’s Incentive Gift Card Council (IGCC) meeting. This presentation, by Mike McDonnell, Vice President, Product Management & Client Solutions at
Affinion Loyalty Group, offers fresh perspectives and real-world examples of how to turn negativity into opportunities for engagement in
The Bright Side of Negative Engagement. This presentation will help you determine a critical response to a negative customer experience and help you answer the important question,”What’s Your White Chocolate Mickey?”
Click here to read the rest of GCP’s Industry Trend Report  

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What do Twitter, LinkedIn and Employee Recognition have in Common?

Timeliness!

Incentive Magazine recently published an article called
“Forget Employee of the Month and Focus on Employee of the Moment”, where they discussed the rise of importance of immediate rewards for brilliant performance. In the past year, our connected sociability brought a 250% increase in tweets per day, 100% growth of LinkedIn users, and Facebook’s increases logins to 250 million each day, indicating a rapidly growing culture of immediacy. How does this effect HR professionals? Razor Suleman’s Incentive article announces that it’s time to institute an “Employee of the Moment” strategy by launching a social networking campaign to:

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A better way to buy gift cards in bulk

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