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GiftCard Partners

GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

How to be Loyal to Your Loyalty Rewards

Don’t dismiss those hard earned reward points, pass them on!

Readers of this blog are likely power-users of their own loyalty programs. We work in the incentive, loyalty, or gift card industries; so we know how they work and we know how valuable these points are.. But did you know that they are valuable enough to pass along in your will? Although rules vary from program to program, many major airline rewards programs allow loyalty program participants to share their accrued points with fellow program members. That’s what is in it for YOU; what’s in it for YOUR Company’s loyalty program? “The biggest incentive is continued customer loyalty. By allowing these types of transfers, companies would either (1) gain new customers to make up for those they have lost or (2) cement customer loyalty to their programs by showing customers just how much they care about their continued business.” says
Payments.com in their article
Card and Airline Rewards: ‘Till Death Do Us Part (Or Not).
Check out the article for a list of airline and credit card programs that participate in passing along of rewards when you pass-on. If you are a loyalty program power user or you are administering a loyalty program, you’ll likely be interested in Gerry Beyer’s (Texas Tech University School of Law) insights from the new report,
“Rewards from the Grave,” which he co-authored with Mikela Bryant of the "Estate Planning and Community Property Law Journal."    

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Paybefore ViewPoint: Navigating the Next Generation of Gift Card Technologies by GCP's Deb Merkin

Paybefore Update, Vol. 5, Issue 10

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IMA 12th Annual Summit Roundup

There were many workshops, panels and info-sessions at this year’s IMA Summit. GCP’s Deb Merkin moderated the highly attended panel discussion: Challenges of Moving Bulk eCerts/mCerts Through the Distribution Pipeline. There was an overarching theme that carried throughout the discussion amongst panelists and attendees; there is a clear need for technology based gift card industry standards. Starting with what they are called, there are many terms used – “let’s standardize” was the consensus. IMA will survey leaders in our industry to cull common terms and help create standards. Another standard isn’t quite as simple to create: a common technology platform or industry technology standards for eCerts/mCerts.  Some companies have a legacy system or a middleware provider with technology that isn’t compatible with the technology running a loyalty program’s platform (just one example). This issue affects retailers’ willingness to adopt eCerts/mCerts in the B2B marketplace, therefore meeting or not meeting the wishes of B2B customers and the consumers demanding technology based gift cards. The goal is common amongst all parties; we want to make it simpler for retailers to adopt technology based gift cards and for customers in the B2B market to purchase eCerts and mCerts in bulk. Plainly stated…standardization will be a win-win for our industry.    

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GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce

Virtual work-force Promotes Company Growth, Family Values and a Healthier Environment

WELLESLEY, Mass.,
Aug. 16, 2011
/PRNewswire-iReach/ -- Today
GiftCard Partners' (GCP)
Ed Shulkin and Deb Merkin announced 10 years of vision coming to fruition as their virtual workforce now stretches across all regions of the country.
Massachusetts,
New York,
California,
Florida, and
Oregon are just a few of the company's remote workplace "home" offices. Read the rest of the PR Newswire release here:

GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce.

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GiftCard Partners = Entirely Remote Workforce, View the Trend

Check out another great infographic on Mashable:
The Rise of the Mobile Workforce [INFOGRAPHIC]

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