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Rachel (Merkin) Welt

Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.

Recent Posts

Gifting Digital Rewards to Employees This Holiday Season

As we reach the end of 2020 the holidays are on everyone’s mind and one thing is for sure: this holiday season is going to look different. For many employers, holiday parties are the highlight and main celebration of the end of the year, so how can managers and HR teams replace these parties with a similar company-wide culture and camaraderie standpoint? 

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Why You Need To Adapt Your Employee Wellness Program for Digital Health

The ongoing COVID-19 pandemic has changed almost everything about how we live and in some respects, how we keep ourselves healthy. As a result, employee wellness programs also must adjust to the current times to account for shifts in employees’ habits, including their work/life dynamics, as 62% of U.S. employees continue to work from home due to the pandemic (according to talentlyft).

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What a Pandemic has Revealed About Employee Engagement

As the COVID-19 pandemic continues to affect how Americans live and work, we have been in “pandemic times” for long enough to recognize patterns about how employees stay engaged with their employers and what companies can do to maintain employee engagement.

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Avoid A Twindemic—Prepare Your Employees for Flu Season with Gift Card Incentives

While there's no vaccine for COVID-19, there is one for influenza. With the possibility of a new surge of COVID-19 in the fall and winter, health experts and officials are encouraging early flu shots to avoid what has been dubbed a "twindemic"—a severe flu season combined with a new wave of COVID-19.

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Promote Safety with Gift Card Incentives During National Safety Month

National Safety Month looks quite different this year than in years past. While worker safety should always be a priority for employers, protecting workers from COVID-19 should be a top priority in 2020 above all else.

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