Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
Here are a few tips for establishing loyalty programs every small business should know about to maximize success: 1. Do unto others. 2. Clearly disclose all program benefits and rules (including potential restrictions). 3. Offer attractive redemption options. 4. Communicate with customers. 5. Empower employees. For more information on these best practice rules check out this article, and keep these in mind when building your company's next loyalty program.
At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.
Wellness programs are a fantastic way for businesses to monitor their employees health, and control health care costs. 84% of employers and health plans across the country have at least one wellness program, and 91% expect to have wellness plans in place within the next 12 months, according to a survey conducted by the Continuum Care Alliance. At TeamHealth in Tennessee employees are offered significant rewards including $50 quarterly health care credits for good performance on a health risk assessment test administered online. Wellness programs are gaining popularity because they provide results in conserving revenue for businesses. For more information on wellness programs and their expanded implementation click here.
QR (or Quick Response) codes are those little squares appearing more and more frequently on consumer products all over the country, they allow smartphone users to collect data about the product they appear on, but they also have a potential connection to gift cards. One application of QR codes on Dole Salad kits sold at certain Price Chopper locations, encouraged loyal customers who received a post card (with the QR code) to scan it for a chance to win a $500 Price Chopper gift card. The potential in the growing mobile gift card market to also tie the growing use of consumer product QR codes creates yet another innovative way mobile gift card technology is finding its consumers in their natural habitat. Where would you like to see potential to connect QR codes to mobile gift cards? Leave us a comment! And for more info on the Dole Salad promotion see this article.
45 Percent of active mobile phone uses have indicated that they would be interested in using their mobile phones to utilize the value of gift cards, as well as pay for goods and services. This statistic is especially interesting because in the same survey 73 percent of respondents also indicated they had significant concerns regarding privacy and identity theft in using mobile technology. This shows that mobile technology is going to become more and more important to the gift card industry, and the benefits are clearly outweighing the risks, even with the technology being so new. For more information on the growing mobile market for gift cards check out this Iewy News article