Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
Today, the Associated press announced: Trenton, N.J.: A federal judge has temporarily stopped the state of New Jersey with their plan to profit from money left on gift cards. The state worked to legally seize unused money on gift cards and travelers checks. The state's retailers would have been required to begin collecting the zip codes of gift card buyers starting today Tuesday February 1st, 2011. If this effort was not blocked and a gift card has remained unredeemed after two years, the state could seize the money left on the cards if bought by NJ residents. The Associated Press states : "The state expects to raise about $80 million from the unspent cards to help balance the state budget. New Jersey Retail Merchants Association, the New Jersey Food Council and American Express sued to block the law. A federal judge granted the temporary injunction on Monday pending a more detailed review." Are the details of this legal issue of interest to you? Visit Legalbytes.com for more: http://www.legalbytes.com/2010/08/articles/promotions/gift-cards-in-new-jersey-its-complicated/ A perspective from NJ.com: Should New Jersey cash in Aunt Betty’s gift to you?
The 2nd Annual Prepaid Card Congress, taking place on February 15-17 in Las Vegas, brings you cutting edge methods for utilizing gift cards in your incentives and loyalty programs. The conference will include 2 top associations, 16 leading brands, 7 regulatory experts, 5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research. GiftCard Partner's COO Deborah Merkin will be leading a panel discussion about mobile gift card technologies; GiftCard Partners is CVS's B2B gift card program provider. Get all the details on the speakers, the sessions, and how to register. Check back here after the conference; we'll upload presentations & information from the conference.
Who's Leading the Pack in Digital Gift Cards? The Answer May Surprise You CVS Caremark ranks high in the best of the best as the in-store to web spend shift accelerates. A leading research company along with CashStar analyzed the various digital gift card offerings of the Internet Retailer Top 100 online. The findings will surprise you! Read the full story . How do Small Businesses Feel About the Healthcare Overhaul? One third of small business owners NOT currently offering healthcare benefits say they will be more inclined to start offering those benefits this year. The tax credits now available to small businesses offering healthcare to their employees is making a significant impact on how small business view their benefits packages and how they will offer them in the future. Read the full story. HR Speak: What will You Gain from a Health & Wellness Incentive Program? Are they Worth it? Employees of small businesses across the country are receiving rewards for healthy behavior both in and out of the office. With the implementation of wellness programs in offices across the country, healthcare costs are decreasing for employers, and some of the saved money gets distributed to employees for healthy behavior. Learn more about how your business could save money & how to make your employees healthier. Read the full story. Implement the Latest in eGift Cards from CVS Gift Cards have been taken to a new level of convenience with CashStar’s Mobile Gift Card App. Using the CashStar app allows eGift Card recipients to redeem their gift cards directly from their phones in retail locations, including CVS! The app creates a bar code with the value of the gift card allowing the cashier at the location to simply scan the bar code to apply the gift card. To learn more about this secure, innovative and convenient technology, read the full story. AboutCVS/pharmacy Gift Cards
Employees of small businesses across the country are receiving rewards for healthy behavior both in and out of the office. With the implementation of wellness programs in offices across the country, healthcare costs are decreasing for employers, and some of the saved money gets distributed to employees for healthy behavior. Learn more about how your business could save money & how to make your employees healthier. Read the full story here.