Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
A major advancement in mobile payment came last week when Google announced that it will enable content monetization through Near Field Communication (NFC) mobile payment systems. This could not only make a mobile phone into a payment system, but also maximize and transform the effectiveness of point of sale displays. This announcement comes shortly after Apple made a similar announcement about implementing NFC mobile payment options on its mobile devices. This development enables phones to become as or more important than someone's wallet, because it adds the functionality of a payment system for goods and services, to the already multi-faceted smart phone market. To learn more about Google and NFC technology click here. Any thoughts how this might affect the mobile gift card market going forward?
Greg Williams, employee of MeadWestvaco Corp. in Richmond, VA likens his pedometer to his American Express card, because he never leaves home without it. It is a big part of his companies employee wellness program, which helps him lose weight and gain money in gift cards (he has accrued about $800 in rewards so far). To find more information about this program, or other similar programs check out this article.
Here are a few tips for establishing loyalty programs every small business should know about to maximize success: 1. Do unto others. 2. Clearly disclose all program benefits and rules (including potential restrictions). 3. Offer attractive redemption options. 4. Communicate with customers. 5. Empower employees. For more information on these best practice rules check out this article, and keep these in mind when building your company's next loyalty program.
At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.
Wellness programs are a fantastic way for businesses to monitor their employees health, and control health care costs. 84% of employers and health plans across the country have at least one wellness program, and 91% expect to have wellness plans in place within the next 12 months, according to a survey conducted by the Continuum Care Alliance. At TeamHealth in Tennessee employees are offered significant rewards including $50 quarterly health care credits for good performance on a health risk assessment test administered online. Wellness programs are gaining popularity because they provide results in conserving revenue for businesses. For more information on wellness programs and their expanded implementation click here.
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