Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
When companies decide to invest in employee rewards, they look for a return on that investment pretty quickly. That return may come in the form of better employee satisfaction ratings, higher retention rates or as a building block of a better company culture.
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