Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
Flourish, one of the only trade shows centered around the concept of branded currency, is just around the corner. With three days of jam-packed sessions and networking, we want to give you the inside scoop about sessions you won’t want to miss.
March is National Nutrition Month, making it a great time to either start or continue a conversation about healthy living with employees. Employee health and wellness programs continue to be popular to both motivate employees to make healthy choices and to lower the cost of healthcare for employers.
A lot is in a name. Whether it’s a pet, a product, or your employee incentive program. A name not only helps identify, but it helps associate. Certain names have associations (Nike with Just Do It, Beef with It’s What’s For Dinner, etc.).
Recent corporate tax cuts are beginning to take effect for organizations of all sizes, leaving companies to face a big question: what to do with the extra money? Employee engagement, through incentives and rewards are a great area to invest in, given the impact they can have on company morale, employee happiness and overall employee retention rates.