<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">

GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce

Virtual work-force Promotes Company Growth, Family Values and a Healthier Environment

WELLESLEY, Mass.,
Aug. 16, 2011
/PRNewswire-iReach/ -- Today
GiftCard Partners' (GCP)
Ed Shulkin and Deb Merkin announced 10 years of vision coming to fruition as their virtual workforce now stretches across all regions of the country.
Massachusetts,
New York,
California,
Florida, and
Oregon are just a few of the company's remote workplace "home" offices. Read the rest of the PR Newswire release here:

GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce.

Read More

GiftCard Partners = Entirely Remote Workforce, View the Trend

Check out another great infographic on Mashable:
The Rise of the Mobile Workforce [INFOGRAPHIC]

Read More

2011 Holiday Outlook & How to Capture Shopper Attention

The voice of the consumer should be heard very clearly if retailers are going to make the most of the coming holiday season. On August 4th, 2011, Retail TouchPoints (RTP) published their Holiday Outlook and Retailer Case Studies from savvy retailers who are using technology in answer to call. “The retail industry is moving into the second half of what could be considered the best-performing sales cycle since the economic downturn, and the pressure is on to maximize holiday sales. To succeed during the 2011 holidays, retailers are adopting more innovative, customer-engaging strategies and tactics to create winning experiences across all channels” says RTP.
The 2011 Holiday Outlook is a report from
Retail TouchPoints (RTP) that addresses key trends and strategies driven by “omni-channel shoppers”. What will you find in the report? *    Shopping technologies are becoming an important factor for showing which retailers will capture the all-important economy recovering sales. “Shopper-driven technologies, such as tablets, and tactical ideas on how retailers can utilize the mobile channel to cater to today’s time-starved, empowered shoppers *    Retailers can learn about mining the social sphere to extend their holiday strategies beyond engagement and storefronts, capitalizing on peer reviews and user-generated content. *    Unique and effective ways retailers can be on the forefront of cross-channel innovation, by utilizing new media and integrating the shopping experience to drive customer engagement and sales.” And case studies from *    Kirkland’s “Glee Spree” multichannel promotion *    Coach’s recent venture into mobile commerce *    Hallmark.com’s ability to forecast and cater to seasonal online demand; and *    JCPenney’s aggressive iPad implementation designed to deliver a seamless in-store experience Click here for the RTP article:
Retail TouchPoints 2011 Holiday Outlook Highlights Holiday Must-Haves Click here for the Retailer Case Studies PDF:
Savvy Retailers Can Count On A Winning Season

Read More

How to Make the Most of Your E-Cert Marketing

We have been talking quite a bit about e-certs; how they are used, who buys them, and why the technology is changing the gift card industry.  Here are some helpful hints from our friends at CashStar about how to best market your e-cert programs.
Highlight eCerts on the Home Page “Brands promoting eGift Cards on the website homepage during the week of Christmas realized over four times as many sales per day (339% lift) when compared to the priort wo weeks.”
Integrate eGifting on all Relevant Pages Use page headers and highlights to bring attention to your e-Certs.  Some examples of where to mention e-Certs are: Gift Card Page Gift Center Page Consistent header and footer navigation Customer Favorites Page.  These are pages and areas where there is a high turnaround between seeing a purchasing option and actually making the purchase.  If your consumers see that you offer e-Certs, they are more inclined to purchase them.
Consider the impact of eMail campaigns during the Holidays E-Cert email campaigns provide lift for brands.  There was a 289% lift for brands with no previous e-Cert marketing activity. Specifically there was a 10 fold increase in sales in 48 hours for CVS after using blogging and e-Cert promotion tactics during the holiday season. E-Certs are a powerful part of the gift card market. GiftCard Partners is planning to promote eCerts to our B2B customers who purchase direct during the holidays, based on the clear value of this type of program. How does your company market this technology? Let us know by leaving a comment!

Read More

Study Highlights New Trends in Employee Awards – Gift Cards Favored!

Incentive Research Foundation (IRF) and the
Incentive Federation recently published a study that highlights gift cards as an employee reward preference over cash rewards. The study about incentive awards recognizes non-cash incentives as a way to control spending, while motivating employees and channel partners. The preliminary results of the study point out that employee cash incentive awards are averaging $732.00, which is triple the cost of non-cash awards. “The study validates our experience and belief that the average cost of a cash award is roughly triple that of either merchandise ($206) or gift cards ($240),” according to Incentive Federation Chairman Stephen Slagle.  “The total cost of incentives is especially important in our post-recession economy, so the data points stimulated extensive discussion around the benefits of each award type,” he explained. To read more about this study, visit
IMA’s Return On Performance. Check back with us regularly; we’ll publish a link to the full study results once they are available.

Read More

A better way to buy gift cards in bulk

Register today and get access to 250+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

Subscribe to Email Updates