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Live from the Prepaid Expo - Government Update Panel Discussion

"The Commonwealth of Virginia has started using prepaid cards to help get money into the hands of the people of who needed them. One reason was cost savings, savings of up to .60 cents an item, a typical direct expense on payment mechanisms." Gift cards can help single parent families, the unemployed, the homeless and needy. The panel discussion was today @ the Prepaid Expo in Orlando. Visit
Live from the Prepaid Expo - Government Update to read the overview and learn about the challenges, the benefits to cardholders, how prepaid cards improve peoples' lives, and more.

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What's Happening @ The Prepaid Expo? We'll Blog on it all Week.

A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner,
IIR USA You’ve arrived just in time for an in-flight podcast. Fasten your seatbelts! With less than a weekend standing between us and
Prepaid Expo 2011, I would like to offer some fodder for the numerous networking conversations you’re about to have.
My guarantee to you: Not only will episode four – a two-part podcast interview for IIR’s “Progress in Prepaid” series – lend a spark to many a smart, caffeinated exchange, BUT as an added bonus, you air travelers can forgo that inane in-flight movie and stimulate your brains, instead!
Episode four of “Progress in Prepaid” features a two-part interview with Jonathan Treiber, CEO of RevTrax.
Highlights: • The line between association-branded prepaid and closed-loop cards is blurring, with open-loop products increasingly resembling closed-loop • Non-swipe technologies are actually less expensive than conventional terminals and boast broader usage options for merchants, but who’s going to pay for this overhaul? Associations and banks can’t foot the bill indefinitely. When will merchants ante up? The answer rests with adoption, but is it the chicken or the egg? Visit the Prepaid for more:

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What's in Store at the Prepaid Card Congress?

2nd Annual Prepaid Card Congress, taking place on February 15-17 in Las Vegas, brings you cutting edge methods for utilizing gift cards in your incentives and loyalty programs.  The conference will include 2 top associations, 16 leading brands, 7 regulatory experts, 5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research. 
GiftCard Partner's COO Deborah Merkin will be leading a panel discussion about mobile gift card technologies; GiftCard Partners is CVS's B2B gift card program provider.
Get all the details on the speakers, the sessions, and how to register. Check back here after the conference; we'll upload presentations & information from the conference.

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SlideShare about the B2B Gift Card Industry

Developing B2B partnerships can provide your company with new, dynamic, and profitable solutions.  The future of B2B gift cards is bright:

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CVS Gift Card eNewsletter

Who's Leading the Pack in Digital Gift Cards? The Answer May Surprise You CVS Caremark ranks high in the best of the best as the in-store to web spend shift accelerates. A leading research company along with CashStar analyzed the various digital gift card offerings of
the Internet Retailer Top 100 online. The findings will surprise you!
Read the full story

How do Small Businesses Feel About the Healthcare Overhaul? One third of small business owners NOT currently offering healthcare benefits say they will be more inclined to start offering those benefits this year.  The tax credits now available to small businesses offering healthcare to their employees is making a significant impact on how small business view their benefits packages and how they will offer them in the future. 
Read the full story. 
HR Speak: What will You Gain from a Health & Wellness Incentive Program?
Are they Worth it? Employees of small businesses across the country are receiving rewards for healthy behavior both in and out of the office.  With the implementation of wellness programs in offices across the country, healthcare costs are decreasing for employers, and some of the saved money gets distributed to employees for healthy behavior.  Learn more about how your business could save money & how to make your employees healthier.
Read the full story.
Implement the Latest in eGift Cards from CVS Gift Cards have been taken to a new level of convenience with CashStar’s Mobile Gift Card App.  Using the CashStar app allows eGift Card recipients to redeem their gift cards directly from their phones in retail locations, including CVS!  The app creates a bar code with the value of the gift card allowing the cashier at the location to simply scan the bar code to apply the gift card.  To learn more about this secure, innovative and convenient technology,
read the full story.
About CVS/pharmacy Gift Cards

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