How to Reward Loyal Customers with Gift Cards
In a world where customer choices are vast and competition is intense, understanding and leveraging customer loyalty strategies becomes a key differentiator for business success. This comprehensive guide delves into the nuances of crafting effective loyalty programs, emphasizing the strategic use of gift cards to incentivize repeat business and strengthen customer relationships.
Generational Buying Trends Retailers Should Know About
Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.
Generational Spending Trends
The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.
365 by Whole Foods Embodies Millennial Mindset
The new concept store, 365 by Whole Foods, seeks to provide a grocery store with the Whole Foods quality, at a lower price point, in a smaller package for the simpler, less involved shopper. Sound like someone you know? Maybe a millennial? You’ve got it. 365 by Whole Foods isn’t just cheaper, but there are other overarching components that prove that it embodies the millennial mindset on a larger scale.
Gift Card Insights: Gift Card Usage Grows
Over 3,300 U.S. consumers over the age of 18 were surveyed for this year’s
Consumer Insights Study from
First Data. The Consumer Insights study provides a comprehensive gift card insights on consumer usage. This year’s study shows how vital gift card programs are to a retailer’s marketing strategy. The popularity of online shopping and usage of mobile wallets have been embraced by consumers, as the desire grows for faster and more personalized shopping experiences.
