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Generational Spending Trends

The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.

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365 by Whole Foods Embodies Millennial Mindset

The new concept store, 365 by Whole Foods, seeks to provide a grocery store with the Whole Foods quality, at a lower price point, in a smaller package for the simpler, less involved shopper. Sound like someone you know? Maybe a millennial? You’ve got it. 365 by Whole Foods isn’t just cheaper, but there are other overarching components that prove that it embodies the millennial mindset on a larger scale.

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