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Local Gift Cards – Explore “______” (Insert Your Town)

Gift Cards for a Local Cause - Sewickley, PA

Downturned since 2007, our economy has left many towns around the country in need of public building refurbishing, amenity face-lifts, main street store tenants, employers…it’s not hard to look around and see how our home-towns have been effected. For many regions and towns, recovery is on its way, while others are in need of fresh ideas and advocates to arouse the local economy.

Historic Sewickley, PA has some pretty passionate advocates looking to breathe life back into their region. They’ve created an “Explore Sewickley” campaign complete with a website, Facebook presence and “Explore Sewickley Gift Cards” to promote shopping at the local shops, boutiques and restaurants. Businesses and corporations can also infuse the local economy, helping local businesses thrive, when they provide local-centric gift cards like these as motivation, incentives and rewards.

What a fresh use of gift cards!

Community Revitalization with Local Gift Cards

In an era where communities are striving to boost their local economies and foster vibrant town centers, the innovative use of gift cards has emerged as a powerful strategy. Local towns and cities across the globe are harnessing the potential of gift cards to attract tourism and drive business to local shops. By offering town gift cards or city-wide gift cards, municipalities are creating opportunities to engage both residents and visitors in exploring all that their communities have to offer, thereby revitalizing local businesses and enhancing community vitality.

These town and city gift cards function as versatile tools, allowing recipients to redeem them at a variety of participating businesses, from charming boutiques to cozy cafes and artisanal shops. This flexibility not only encourages individuals to support local enterprises but also promotes a sense of community pride and connection.

For tourists, these local gift cards serve as gateways to authentic experiences, offering a curated selection of establishments that capture the essence and character of the destination. Whether it's savoring regional delicacies, discovering unique artisan crafts, or immersing oneself in the local culture, town gift cards provide visitors with the opportunity to create lasting memories while supporting the local economy.

Moreover, the widespread adoption of digital gift cards and online platforms has further expanded the reach and accessibility of these initiatives, enabling individuals to purchase and redeem gift cards conveniently from anywhere in the world. This seamless integration of technology into traditional gift card programs not only enhances convenience for consumers but also amplifies the marketing and promotional efforts of participating businesses and local governments.

By leveraging the collective strength of town and city gift cards, communities can cultivate a thriving ecosystem where businesses flourish, residents take pride in their local identity, and visitors are welcomed with open arms. As these initiatives continue to gain momentum, they underscore the profound impact that simple yet innovative solutions can have in shaping the economic and social fabric of our towns and cities.

Through the strategic implementation of town gift cards and city-wide gift card programs, local municipalities have the opportunity to unlock the full potential of their communities, fostering a spirit of collaboration, creativity, and resilience that will endure for generations to come.

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The Gift Card: A Win-Win for Employees and Employers Alike

Gift Cards are the most popular employee incentives in today’s market. It is easy to forget why so many people use gift cards, so let’s review the advantages experienced both by employers and employees.
Employer Advantages of Gift Cards:

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Virtual Wallets: What are they…Really?

This post might look familiar to you; we've added an update further down the page. Wikipedia outlines a “Virtual Wallet” as a hybrid checking/savings account with 3 components: a "Spend" account (checking), a "Reserve" account (backup checking, incurs interest), and a"Growth" account (savings). This is a pretty narrow view of a virtual wallet (note to self, update Wikipedia). Virtual wallets are cropping up not just from banks for online banking; they are being offered by credit card companies, SmartPhone providers, and there are even free versions that stores, manages, and organizes digital versions of store membership cards, coupons, loyalty cards, virtual gift cards, or any other piece of information that you store in your traditional wallet. Windows even offers a PC software version of a virtual wallet, but it’s more focused on protecting all those passwords, account numbers, and access codes vs. making purchases and using your loyalty rewards points or gift cards.
GiftCard Partners feels the Virtual Wallet that will not only change our way of shopping, paying, and redeeming, but will also combine the best of the above types and allow us to:

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Getting ready for IMA Summit - Selling and marketing in the new economy

The GCP staff is excited for all the insights, collaboration and networking to be had at the upcoming 12th annual IMA Executive Summit 2011, August 7-9. The theme: Learn, Connect, Benchmark and Deb Merkin, Ed Shulkin, Melina Balboni and Diane Freeland will be on-hand at the event.

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Who Needs a Wallet When You Have a Smartphone?

Can't find your wallet as you are running to the store?  Soon, this will be no problem, as long as you can find your smartphone.  Google will soon be launching "Google Wallet," an application that turns Smartphones (starting only with certain Android powered phones) into mobile payment systems.  The technology will use NFC (near field communication) technology to allow consumers to pay for purchases, receive special offers, and administer loyalty and rewards programs.  So does this new technology bring online customers offline, or offline customers online...let us know what you think! For more information on the l
aunch of Google Wallet, click here.

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