This is a great example of using gift cards to smooth over a customer service nightmare . Approximately 8,000 Hawaiian Electric Co. customers went without power earlier this month. HECO will soon issue $50 gift cards and formal letters of apology to many of their customers who went without power for an extended period of time. Many companies say “Thank you” to their customers with gift cards via loyalty and rewards programs. Will saying “Sorry” with gift cards keep customers loyal? Let us know what you think by leaving a comment. Read the full story: http://www.hawaiinewsnow.com/Global/story.asp?S=14259331
Greg Williams, employee of MeadWestvaco Corp. in Richmond, VA likens his pedometer to his American Express card, because he never leaves home without it. It is a big part of his companies employee wellness program, which helps him lose weight and gain money in gift cards (he has accrued about $800 in rewards so far). To find more information about this program, or other similar programs check out this article.
Here are a few tips for establishing loyalty programs every small business should know about to maximize success: 1. Do unto others. 2. Clearly disclose all program benefits and rules (including potential restrictions). 3. Offer attractive redemption options. 4. Communicate with customers. 5. Empower employees. For more information on these best practice rules check out this article, and keep these in mind when building your company's next loyalty program.
At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.
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