Facts, Fictions, And New Opportunities
What Does Your Brand Bring To The Table?
The B2B gift card marketplace is one of the largest components of the retail gift card world. Estimated at $45 billion, the B2B gift card marketplace is robust, dynamic, and continues to grow.
52 percent of U.S. consumers have received a gift card through a B2B program in the past 12 months
25 percent of those surveyed were motivated to shop because they had received a gift card
32 percent of shoppers spent more than the amount of the gift card (known as lift/overspend)