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The Evolving B2B Gift Card Channel

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Facts, Fictions, And New Opportunities

What Does Your Brand Bring To The Table?

The B2B gift card marketplace is one of the largest components of the retail gift card world. Estimated at $45 billion, the B2B gift card marketplace is robust, dynamic, and continues to grow.

Research revealed:

  • 52 percent of U.S. consumers have received a gift card through a B2B program in the past 12 months

  • 25 percent of those surveyed were motivated to shop because they had received a gift card

  • 32 percent of shoppers spent more than the amount of the gift card (known as lift/overspend)