To gain an up-to-date pulse on gift card usage in the B2B industry, GiftCard Partners commissioned Shapiro+Raj Research to survey a nationwide sample of gift card users and recipients. Join us as we present the results from that survey.
Watch the webcast recording to discover:
- Incidence and frequency of gift card receipt and redemption
- New insight on how gift cards motivate store visits and purchases
- Gift cards acquired through B2B channels
- The answer to the all-important question: do gift cards generate incremental business for merchants?
Your webcast panelists:
Edward Shulkin | President, GiftCard Partners, Inc.
Melina Balboni | Vice president of business development, GiftCard Partners, Inc.
