Facts, Fictions, And New Opportunities
What Does Your Brand Bring To The Table?
The B2B gift card marketplace is one of the largest components of the retail gift card world. Estimated at $45 billion, the B2B gift card marketplace is robust, dynamic, and continues to grow.
Research revealed:
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52 percent of U.S. consumers have received a gift card through a B2B program in the past 12 months
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25 percent of those surveyed were motivated to shop because they had received a gift card
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32 percent of shoppers spent more than the amount of the gift card (known as lift/overspend)
