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5 Ways To Increase Gift Card Sales

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Increase Your Company's Gift Card Sales

More than half of U.S. households report receiving a gift card in the past 12 months, studies show, and 85 percent of those recipients redeemed the cards within the same time frame.

Without a focused effort and a sound, smart plan for spreading the word and an increased awareness of your gift card program, it can be difficult to reach the many potential customers who are likely to be interested in your offer.

You know your program could be stronger. You’re seeing some results, but know you could improve your return on investment.

In this guide, you'll learn:

  • How companies creatively employ different gift card formats
  • How leveraging third-party relationships can increase sales
  • The elements that make up a successful B2B gift card program