Medicaid & Medicare programs play a critical role in the health of millions of Americans. In an effort to increase program participation, as well as cut healthcare costs, these programs have found incentives are an effective way to reach a wider range of their members.
Incentive programs offer an attractive means for engaging Medicaid and Medicare members and encouraging them to change unhealthy behaviors, such as tobacco cessation or weight management.
In fact, 68% of the Medicaid population is motivated by rewards points to earn gift cards and merchandise tied to routine preventative care1, such as:
Plans and providers must provide the right type of incentives for their members to engage in a more meaningful and holistic manner in their own health care and well-being. Gift cards are extrinsic motivators that can kick-start member engagement with their flexibility, ease of use and variety of available categories.
Popular incentives options, how population and goals affect incentives choice, and overcoming common challenges with the administration.