GiftCard Partners Blog

What's Happening @ The Prepaid Expo? We'll Blog on it all Week.

Written by GiftCard Partners | 03/06/2011

A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner, IIR USA

You’ve arrived just in time for an in-flight podcast. Fasten your seatbelts! With less than a weekend standing between us and Prepaid Expo 2011, I would like to offer some fodder for the numerous networking conversations you’re about to have.

My guarantee to you: Not only will episode four – a two-part podcast interview for IIR’s “Progress in Prepaid” series – lend a spark to many a smart, caffeinated exchange, BUT as an added bonus, you air travelers can forgo that inane in-flight movie and stimulate your brains, instead!


Episode four of “Progress in Prepaid” features a two-part interview with Jonathan Treiber, CEO of RevTrax. Highlights:

• The line between association-branded prepaid and closed-loop cards is blurring, with open-loop products increasingly resembling closed-loop

• Non-swipe technologies are actually less expensive than conventional terminals and boast broader usage options for merchants, but who’s going to pay for this overhaul? Associations and banks can’t foot the bill indefinitely. When will merchants ante up? The answer rests with adoption, but is it the chicken or the egg?