GCP's Diane Freeland is quoted in today's Business Wire release:
CashStar Introduces Enhanced B2B Digital Gifting Suite Mobile gift cards and eCerts are the hottest topic in gift cards, but combining technology with B2B applications is where it's at for GiftCard Partners.
CashStar, the digital gifting and incentives company, announced new enhancements to its suite of B2B digital gifting solutions. Composed of the eCorporate Application Programming Interface™ (API) and eCorporate Direct™, the suite provides an easy way for retailers to manage and distribute their bulk e-gifting programs based on their needs and preferences.
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