Social Loyalty – An Evolution of Loyalty Programs

It’s a social world out there!  And loyalty programs are firmly embracing the concept of social loyalty, an extension of loyalty programs that supports customers’ actions on social channels. As a marketing and incentive engagement company, are you including a social loyalty component in your loyalty program offerings?

• Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot)
• 49% of consumers use Facebook to search for restaurants (Mashable)
• 74% of consumers rely on social networks to guide purchase decisions (SproutSocial)
• 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision (Forbes)

These stats are just the beginning of how social media has affected the path to consumer and  B2B buying and loyalty. How does it happen? What do consumers have to gain by recommending their favorite retailer, product, or service? Rewards; the most flexible kind: Gift Cards. Gift cards help keep loyalty program offers fresh and up to date. The redeemer is always happy with a
selection of gift cards to choose from, as they can ultimately choose their own reward when they use the card. And customer loyalty and rewards companies save big when they buy their gift card rewards in bulk. Are you ready to include America’s Most Wanted Incentives in your programs?