Please join GiftCard Partners (GCP) as we present results from a U.S. poll we commissioned with Shapiro Research to gain a pulse on gift card usage featuring Melina Balboni, vice president marketing and business development, GCP. Attendees will learn about:
- Incidence and frequency of gift card receipt and redemption
- New insight on how gift cards motivate store visits and purchases
- Gift cards acquired through B2B channels, and
- The answer to the all-important question: do gift cards generate incremental business for merchants?