The Retail Gift Card Association (RGCA) recently released their Holiday Gift Card Trend Tracker Survey results, and there are some great notes for our retail and merchant clients, and for our B2B gift card customers as well. How are retailers approaching this year’s news that consumers will spend less during the holidays this year than last? The RGCA states, “…despite the tight wallets, there is a silver lining for many retailers: retail gift cards.” They found in their survey that 73% of consumers will spend less this holiday shopping season, while 74% will buy and give at least one, and as many as five, gift cards as gifts. GCP’s customers, B2B gift card buyers, purchase gift cards in bulk and can also be pleased with these trends. Whatever consumers are doing, B2B buyers will want to be aware of and follow suit.
check out the RGCA’s Full White Paper and Report.