At Lucy Wortham James Elementary in St. James Missouri students are not just encouraged to have a perfect attendance record, they are rewarded. Every student with a perfect attendance record at the end of each month is entered into a drawing to win a gift certificate sponsored by a local business. This shows how prevalent incentive programs, and gift card rewards are becoming, even for kids. Teaching kids the importance of punctuality, and positive work ethic is important. Gift cards also allow for a sense of independence as the kids can ultimately pick out their own reward.