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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Re-engaging Your Workforce: How Upskilling Revitalizes Employee Engagement

As businesses continue to try to drive efficiency in a macroenvironment that values real profits over artificial growth, employers need employees to be driven, efficient, and motivated in their work. Disengaged employees are the opposite. They aren’t connected to their roles or their companies, leading to slow, unmotivated progress in their roles and responsibilities.  

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The Best Gift Cards for Administrative Professionals Day

Administrative Professionals Day is just around the corner, and it's time to celebrate the invaluable contributions of administrative professionals across the country. With over 18.5 million office and administrative support jobs making up 12.2% of total employment, it's clear that these roles are vital to every organization. This year, we’ll be recognizing and honoring the hard work of millions of administrative professionals, including assistants, office coordinators, and executive assistants.

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Addressing Employee Detachment: Strategies to Reconnect & Reengage Your Workforce

Following the Great Resignation in 2021 and 2022, 2024 began a troubling trend deemed “the Great Detachment.” This trend hasn’t led to employees quitting their jobs, but rather growing increasingly detached from their employers and less satisfied with their roles. According to recent Gallup data only 18% of American workers indicate that they are “extremely satisfied” with their jobs, while 51% are either watching for or actively looking for a new role.  

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How to Create a Successful Gift Card Referral Program

Are you looking for ways to supercharge your marketing strategy? Customer referral programs, when executed effectively, can drive significant growth while fostering loyalty among your existing customers. Starting a referral program in the first quarter is a great way to build momentum for the year ahead.

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The Best Ideas to Show Appreciation on Administrative Professionals Day

Administrative Professionals Day is a dedicated time to celebrate the vital contributions of administrative professionals, including executive assistants, receptionists, client services representatives, and others in support roles. These individuals are the backbone of any organization, ensuring operations run smoothly and efficiently. In May 2023, office and administrative support roles accounted for about 18.5 million jobs, making this group the largest occupational category in the U.S. workforce. Recognizing their efforts not only boosts morale but also drives engagement and retention.

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