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Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How to Increase Productivity in the Workplace with Gift Cards

As we approach World Productivity Day on June 20th, a day recognized by the United Nations to focus on improving how we work and live, many employers are interested in increasing productivity in their workplaces. However, increasing productivity does not mean a promotion of “hustle culture” or a breakneck pace that leads to employee burnout.  

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Boosting Medicare Member Engagement with Gift Cards: A Winning Strategy

What if there was a powerful tool that could significantly enhance Medicare member participation and satisfaction? The 14th Medicare Star Ratings, HEDIS®, Quality & Risk event emphasizes the critical role of both member and provider engagement. This article explores the power of gift cards as incentives to boost Medicare member engagement, providing practical solutions and real-world examples to illustrate their effectiveness. 

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Effective Safety Incentive Programs: Dos and Don’ts

2.8 million cases were recorded of nonfatal injuries and illnesses in United States in 2022, averaging about 10 days away from work per incident of injury or illness.  

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Promoting Safety & Wellbeing with Gift Card Incentives for Nurses

Are we doing enough to support those who care for us? National Nurses Week is the second week of May, but every day is an opportunity to recognize the hard work and dedication of these essential healthcare professionals. One innovative approach to enhancing nurse morale and engagement is through gift card rewards.

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How Healthcare Programs Boosted Engagement with Pharmacy Gift Cards

How can a health rewards program transform the way healthcare organizations engage with members and incentivize healthier behaviors? In the evolving landscape of healthcare, innovative strategies are crucial to encourage healthy behaviors and improve member engagement. Gift cards from major pharmaceutical brands, integrated through the Engage2Reward™ Gift Card Ordering Platform, have proven to be effective tools in these efforts. Below, we explore two real-life applications of this strategy in managed care and home-based healthcare settings.  

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