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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Talent Retention Strategies: How to Motivate, Grow & Keep Your Workforce

Staff retention isn’t just about keeping seats filled; it’s about keeping people fulfilled. Today’s workforce expects more than a paycheck. They want purpose, growth, and recognition—and smart organizations are finding creative ways to meet those expectations. That’s where solutions like the Engage2Reward™ Gift Card Ordering Platform can help, giving employers an easy way to recognize and reward development milestones along the way. 

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Employee Wellness Program Basics: Why It Matters More Than Ever

Employee wellness programs aren’t just a nice-to-have anymore—they’ve become a core part of the modern workplace. Today’s employees expect their companies to care about their health and well-being, and smart employers recognize that wellness initiatives pay off for everyone involved.

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How To Promote Employee Wellness & Reduce Sick Leave

Sick leave can take a serious toll on your business. Lost productivity, extra coverage costs, and burnout from understaffed teams—it all adds up fast. And while the pandemic spotlighted health like never before, the need for proactive wellness strategies hasn’t gone away.

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Introducing the CVS Select+™ Gift Card: A Smarter Way to Support Health & Wellness Goals

At GiftCard Partners, we’re excited to announce the newest addition to the Engage2Reward™ Gift Card Ordering Platform — the CVS Select+™ Gift Card, now available to help organizations drive healthier outcomes with greater control and flexibility.

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Organizational Change Triggers Increase in Employee Stress

It’s increasingly clear: organizational change often comes with a hidden cost. According to recent research, transitions like restructuring, layoffs, or policy updates raise stress levels, harm well-being, and dampen engagement unless they're managed thoughtfully.

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