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Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Promoting Safety & Wellbeing with Gift Card Incentives for Nurses

Are we doing enough to support those who care for us? National Nurses Week is the second week of May, but every day is an opportunity to recognize the hard work and dedication of these essential healthcare professionals. One innovative approach to enhancing nurse morale and engagement is through gift card rewards.

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How Healthcare Programs Boosted Engagement with Pharmacy Gift Cards

How can a health rewards program transform the way healthcare organizations engage with members and incentivize healthier behaviors? In the evolving landscape of healthcare, innovative strategies are crucial to encourage healthy behaviors and improve member engagement. Gift cards from major pharmaceutical brands, integrated through the Engage2Reward™ Gift Card Ordering Platform, have proven to be effective tools in these efforts. Below, we explore two real-life applications of this strategy in managed care and home-based healthcare settings.  

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Unlocking Sustainability: Insights from Gift Card Industry Leaders

Special thanks to Jim Schulz of Travel Tags, Inc. and Rich Olson of Optimum Card Solutions, LLC, who generously shared their insights and experiences for this blog post. Your valuable contributions have enriched the content and provided readers with a deeper understanding of the subject matter. 

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Using Gift Cards to Support Mental Health Initiatives in the Workplace

In today's fast-paced and high-pressure work environment, prioritizing employee mental health has never been more critical. According to a recent Gallup survey, 40% of sampled American workers reported that their job had a negative impact on their mental health. In a post-pandemic world, mental health has become front and center not just for individuals in their private lives, but as a component of their professional experiences.  

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Streamlining Open Enrollment with CVS® Gift Cards

Simplifying open enrollment helps employees understand their benefits and make better choices. It's not just about logistics, but also engaging employees. This engagement is crucial, as it directly impacts their satisfaction and perception of the organization's care for their well-being.  

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