Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.
Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.
There are a lot of factors that go in to making home builders successful. Creating quality products at the best prices. Providing the newest top-notch and even trendy amenities that home buyers seek, like the stainless steel appliances and granite counters we all saw at every price point for the past decade. The most successful ones are fair, honest, communicative and efficient.
There are many success stories of companies who have paired up with another business to cross-promote a product or a concept. Look at Google and any number of technical companies like YouTube, Waze and Nest Labs (the home thermostat company). Or consider Starbucks and Teavana. Or potato chips made with barbecue sauce and ice cream companies who add candy to their confections. Even Crest toothpaste is co-branded with Scope mouthwash!
“...No product is perfect in if it’s presented to the customer in a way that doesn’t appear to be “caring” to the intended recipient. No matter how delicious the food, no matter how safe the jet travel, if it’s presented in a way that doesn’t show care for the customer, it’s not going to be a hit.”