When you visit our sites (“Sites”), we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we may collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Sites, dates and times of visits to our Sites and other usage statistics.
A "cookie" is a file that websites send to a visitor's computer or other Internet-connected devices to uniquely identify the visitor's browser or to store information or settings in the browser.
A "web beacon" also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and is used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain "clickstream data," which is a log of the links and other content on which a visitor clicks while browsing a website.
Our Sites use these types of cookies:
a) Technical Cookies
Technical cookies are those used exclusively with a view to "carrying out the transmission of a communication on an electronic communications network, or insofar as this is strictly necessary to the provider of an information society service that has been explicitly requested by the contracting party or user to provide the said service."
b) Profiling Cookies
Profiling cookies are aimed at creating user profiles. They are used to send ad messages in line with the preferences shown by the user during navigation.
How We Collect the Information by Automated Means
As you click through our Sites, a record of the action may be collected and stored. We link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. You browser will allow you to block cookies, however, you may not be able to use all of the features of our Sites without cookies. We will obtain your consent before collecting personal information using cookies or similar automated means to the extent required by applicable law.
Providers of third-party apps, tools, widgets and plug-ins on our Sites, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. Subject to applicable law, GiftCard PartnersReward is not responsible for these providers' information practices.
To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
How We Use the Information We Collect
We use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as:
i. Customizing our users' use of our Sites;
ii. Delivering content tailored to our users' interests and the manner in which our users use our Sites; and
iii. Managing our Sites and other aspects of our business.
We also use third-party analytics services on our Sites, such as those of Google Analytics and Adobe Omniture. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of our Sites. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Sites. To learn more about these analytics services and how to opt out, please visit the following sites and any sites contained in the country-specific addenda:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Adobe Analytics: http://www.adobe.com/privacy/analytics.html#1
Profiling and Interest-Based Advertising
On our Sites, we may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of this notice provides details and explains how to exercise your rights. To learn more about how to opt out of ad network interest-based advertising, please visit the consumer opt-out page at aboutads.info/choices/.
You may see certain GiftCard Partners ads on other websites because we engage third-party advertising networks. Through such advertising networks, we can target our messaging to users through demographic, interest-based, behavioral and contextual means. Through the ad networks, we can track your online activities over time by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests and previous activity. The information our advertising networks may collect on our behalf includes data about your visits to websites that serve GiftCard Partners advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, please visit aboutads.info/choices/. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.
Our Sites are designed to respond to "do not track" signals from browsers.
Information collected through third-party plug-ins and widgets on the Sites (such as information relating to your use of a social media sharing tool) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and GiftCard PartnersReward is not responsible for those providers' information practices.
Links to Third-Party Sites, Apps and Services
For your convenience and information, our Sites may provide links to third-party sites, apps and services that may be operated by companies not affiliated with GiftCard PartnersReward. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non- Engage2Reward sites, apps or services.
Updates to Our Cookie and Advertising Notice
This Cookie and Advertising Notice (including any addenda) is part of our Privacy Notice and may be updated periodically to reflect changes in our privacy practices and legal requirements. For significant changes, we will notify you by posting a prominent notice on our Sites indicating at the top of each Notice when it was most recently updated.
How To Contact Us
If you have any questions or comments about this Privacy Notice, or if you would like to exercise your rights, please write to:
GiftCard Partners, Inc.
Attn: Privacy Compliance
47 Pine Plain Road
Wellesley, Massachusetts 02481
Alternatively, if you are located in the European Union, you may contact your local Data Protection Officer, as identified in the Privacy Notice on your local website.
Last updated: June 11, 2019