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The gift cards (b2b) market size value is estimated to be at $315.8 Bn in 2024, and is expected o be valued at $629.7 Bn by 2031, making gift cards one of the most popular reward choices across all incentive and recognition programs.
- Persistence Market Research, 2024
WHY MANAGERS LOVE TO GIVE GIFT CARDS:
| Easy to buy in bulk & administer year-round | |
| Range of denominations | |
| Leaves a lasting impression | |
| Flexible & convenient (plastic or eGift cards) | |
| Can incorporate into current programs |
WHY PEOPLE LOVE TO GIVE GIFT CARDS:
| Viewed as vehicles of celebration | |
| Instant gratification | |
| Choice of brands | |
| Shared with family and friends | |
| Offered more frequently than other rewards |




















