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U.S. businesses spend $35 billion annually on B2B gift cards, making them one of the most popular reward choices across all incentive and recognition programs.
- IGCC Trends Study, 2021
WHY MANAGERS LOVE TO GIVE GIFT CARDS:
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Easy to buy in bulk & administer year-round |
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Range of denominations |
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Leaves a lasting impression |
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Flexible & convenient (plastic or eGift cards) |
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Can incorporate into current programs |
WHY PEOPLE LOVE TO GIVE GIFT CARDS:
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Viewed as vehicles of celebration |
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Instant gratification |
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Choice of brands |
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Shared with family and friends |
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Offered more frequently than other rewards |