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U.S. businesses spend $35 billion annually on B2B gift cards, making them one of the most popular reward choices across all incentive and recognition programs.
- IGCC Trends Study, 2021
WHY MANAGERS LOVE TO GIVE GIFT CARDS:
|Easy to buy in bulk & administer year-round|
|Range of denominations|
|Leaves a lasting impression|
|Flexible & convenient (plastic or eGift cards)|
|Can incorporate into current programs|
WHY PEOPLE LOVE TO GIVE GIFT CARDS:
|Viewed as vehicles of celebration|
|Choice of brands|
|Shared with family and friends|
|Offered more frequently than other rewards|