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U.S. businesses spent $24 billion annually on B2B gift cards, making them one of the most popular reward choices across all incentive and recognition programs.
 - A Closer Look at Gift Cards, 2018 IRF Study

GIFT CARDS ARE PERFECT FOR:

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Customer loyalty, retention & referrals

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Sales & performance recognition

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Employee recognition & engagement

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Safety participation & program adherence

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Nonprofit fundraising & volunteer recognition

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Vendor & channel partner recognition

WHY MANAGERS LOVE TO GIVE GIFT CARDS:

puple-check  Easy to buy in bulk & administer year-round
puple-check Range of denominations
puple-check Leaves a lasting impression
puple-check Flexible & convenient (plastic or digital)
puple-check Can incorporate into current programs

WHY PEOPLE LOVE TO GIVE GIFT CARDS:

puple-check Viewed as vehicles of celebration
puple-check Instant gratification
puple-check Choice of brands
puple-check Shared with family and friends
puple-check Offered more frequently than other rewards

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