Using Gift Card Wellness Incentives in Medicare and Medicaid Programs
Programs like the Medicare Incentives for Prevention of Chronic Diseases program is a nationwide effort to provide financial and non-financial incentives to help Medicare patients adopt healthy behaviors, participate in prevention programs, demonstrate changes in health risk, and achieve positive health outcomes. Gift card wellness incentives can help patient engagement by encouraging and supporting members to take ownership in their health and conditions in the following key areas:
Promote Patient & Member Engagement
Gift card incentives can encourage members to take ownership of chronic conditions, play an active role in staying healthy, and instill patient confidence in their ability to understand and stick to a regimen. An Accountable Care Organization (ACO) offered their Medicare members grocery gift cards for participating in nutrition classes in order to learn how to make healthy lifestyle choices and provide nutritional inspiration for behavior change. Incentivizing programs makes it easier for members to participate and take an active role in their health.
Adopting Healthier Behaviors
Developing healthier behaviors that support weight loss, smoking cessation, diabetes management, behavioral health conditions (mental health & substance abuse), asthma, COPD, and heart disease often need an extra push, and programs that utilize gift card incentives to encourage these behaviors see higher success rates. We worked with an organization with a nationally managed care health plan for 2.2 million Medicaid members to develop a custom Visa pre-paid gift card solution. These gift cards were used as incentives in their “Healthy Behaviors Reward Program” for meeting specific achievements, in turn helping members stay on track by learning the behaviors that will support their health.
Incentivize Primary Care & Specialist Visits for Preventative Care
Regular check-ups reduce the risk of chronic disease, keep chronic conditions controlled, lower at-risk patient visits to emergency facilities, and vaccine immunization, which, in turn, keep healthcare costs down. Recently, a program provider was able to reduce the high incidence of emergency room visits for babies during their first two years of life by incentivizing regular well-baby exams for Medicaid members with gift card incentives. Providing incentives for routine check-ups makes it easier for members to get preventive care that will reduce emergency visits.
Gift Card Incentives Reduce Healthcare Costs & Lower Risks
Gift cards are effective incentives for encouraging preventive care, increasing compliance, and helping Medicare and Medicaid members improve their overall health. According to a 2019 UnitedHealthcare Wellness Check Up Survey, 68% of the Medicaid population is motivated by non-cash incentives, like gift cards, to put in more effort to manage their health every day.
Providing gift card incentives for healthy activities supports your Medicare and Medicaid members by encouraging annual check-ups, pre- and post-natal care, chronic disease management, and participating in wellness programs specific for:
- Tobacco cessation
- Maintaining or reducing weight
- Lowering cholesterol
- Lowering blood pressure
- Diabetes or improving the management of the condition
- Paying for performance of engaged physicians
- Primary care visits
- Strong start for mothers and newborns
- Avoiding the onset of diabetes or improving diabetes management
Why Choose Gift Cards?
Changing habits and behaviors within the Medicare and Medicaid population takes much more effort than simply rewarding someone with cash for taking action. GiftCard Partners works closely with organizations to identify and match the best gift card incentives for Medicare and Medicaid programs.
Gift cards can be used along the way to incentivize the development of healthier habits and cover health-related costs. Our Engage2Reward™ Platform allows organizations to conveniently select the right brands that make it easy to reward proactive healthcare. Gift cards offer:
- Usefulness: Cover essential items and everyday costs that support a healthier lifestyle.
- Something for Everyone: Appeal to a diverse audience by offering choice from a catalog of brands.
- Convenience: Place bulk gift card orders on any device and conveniently ship, email or text your selections directly to the recipient.
- Instant Gratification: eGift cards are available with instant delivery.