“...No product is perfect in if it’s presented to the customer in a way that doesn’t appear to be “caring” to the intended recipient. No matter how delicious the food, no matter how safe the jet travel, if it’s presented in a way that doesn’t show care for the customer, it’s not going to be a hit.”
Did you ever ponder what the restaurant and the real estate industries have in common? Imagine that as a conversation starter at your next party of social function!
The parallels are not widely published, but there are many commonalities between dining and home selling or buying. Both businesses rely heavily on repeat customers as a result of creating satisfied customers.
When a customer is pleased with a business, they are more likely to spread the good word to others, who will in turn patronize your business.
Almost everyone accrues points and miles one way or another. Whether it’s a credit card, an airline program, specific retailers, or an app, customer engagement and rewards elevate the relationships customers form with their vendors of choice. Here are three ways points or miles can help take customer engagement and rewards farther:
Employee loyalty and customer engagement: two seemingly independent business issues that are actually inextricably linked. While it seems that employee loyalty is an internal HR issue that should only be tied to employee recognition and length of service rewards like additional PTO or a special recognition ceremony, that isn’t the case. Employee loyalty is an external real business issue because employee longevity, employee satisfaction, and employee loyalty are all inextricably linked to customer engagement and ultimately customer spending. Melanie Frok describes three critical components of employee engagement and loyalty that are most critical to your business:
LoyaltyOne recently took a deep dive into incentive programs and what exactly attracted millennials to them. There study found that the majority, falling into a range of 18-29 years old, identified in-store experience as a top factor when it came to joining grocery-store reward programs. These in-store experiences also seem to go hand-in-hand with health and nutrition.
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