Using the right gift card reward strengthens your customer loyalty and service. What is incentivizing to one person may not always be the same for everyone— variety is key.
Customer loyalty programs drive sales, referrals and brand loyalty, making them instrumental to long-term growth. The variety of gift card brands available are a critical component to the success of programs. With the right gift card rewards, you can convert one-time customers into repeat buyers and loyal brand ambassadors, resulting in increased referrals and new customers.
Successful customer loyalty programs are designed to build an emotional connection with your brand, improve customer experience, and increase the lifetime value of your customers. Loyal customers not only make purchases more frequently, spend more money, and promote your brand to their network, they continue engaging with your business over time.
A key trait of successful loyalty and affinity programs includes accessible, tailored and timely rewards that engage customers every step of the way towards repeat transactions and sales.
Effective loyalty programs use gift card rewards to build brand loyalty by:
Enhancing Customer Value Proposition
What makes your business stand out from the rest? To consumers, many programs can appear similar to each other. You can differentiate your program from your competitors by adjusting how often you offer rewards and what kinds of opportunities lead to earning and redeeming rewards, but most importantly, the variety of rewards you offer is key. Gift card rewards are versatile and come in a variety of brands, so you can choose ones that will appeal to what your customers want or need most, like gift cards to home improvement stores for someone purchasing a home.
It costs more money to acquire new customers than it does to retain existing ones. According to research from Invesp, it actually costs five to ten times more. Timely, appropriate incentives are crucial for engaging customers—whether it’s when they first get started or are loyal over time—in order to maintain a positive relationship and extend their lifetime value. Use gift card rewards to engage customers and clients every step of the way towards repeat transactions and sales, as well as to reward them for their ongoing loyalty to your business.
Increasing Customer Referrals
Acquiring new customers is essential for the growth and success of any business, but it can be a common challenge. Customer loyalty programs that reward for customer referrals successfully build loyalty with current customers and enable engagement with new ones. No matter the industry—whether it’s for gaining new clients in real estate, new customers in retail, or new accounts for financial service firms—referrals are a simple yet powerful way to grow your business through your existing customer base.
Converting Customers into Brand Ambassadors
Customers that have consistent positive experiences with your brand not only keep coming back, but they also spread the word about your brand, recommending your products and services to everyone they know. Gift card rewards can be used to incentivize customers to promote your brand by sharing their reviews and experiences with your brand online.
GiftCard Partners works with organizations to identify and match the best gift cards to strengthen their customer loyalty programs to increase customer value proposition, retain customers, and increase referrals. Our Engage2Reward™ Platform allows organizations to conveniently select the brands that appeal to their loyal customers and clients. You’ll have what you need to promote customer loyalty with gift card rewards that provide trophy value and memorability for your brand.
Gift card rewards offer: