As the weather gets colder and the days get shorter, flu season looms. You see flu shot signs as you drive by local pharmacies and employers start to put a plan together to prevent flu from decreasing productivity in the office and crippling the workforce.
We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.
Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.
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