GiftCard Partners Blog

Incentive strategy is no longer just about what you give. It’s about how fast, how personal, and how seamlessly rewards integrate into increasingly hybrid, digital-first workplaces.

If you’ve already explored the classic “eGift vs. physical gift card” debate, you know there’s no one-size-fits-all answer. But market shifts, workforce expectations, and updated research from 2025–2026 give us clearer guidance than ever before.

Let’s break down what works best now and where each format shines.

→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.

March is National Nutrition Month^®, an annual initiative led by the Academy of Nutrition and Dietetics to encourage informed food choices and healthier eating habits. As organizations plan for National Nutrition Month, nutrition is increasingly being viewed not just as a personal responsibility—but as a measurable component of broader wellness strategies.

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

In today’s fast-paced work environment, recognizing and retaining employees isn’t optional—it’s essential. Whether you lead HR for a hospital system or oversee outreach for a community nonprofit, the challenge is the same:

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact.