Gift card delivery is transforming the way retailers and recipients are interacting with each other and forming long-term loyalty. It’s evolving with retail and also financial tech. The more ways gift cards are delivered, the more the gift card industry innovates.
It all started with paper gift certificates. These certificates were given to employees, customers, and partners for meeting goals, recognition on a job well-done, or just as a simple thank you. Gift certificates were often mailed and could take weeks to reach their recipients.
Employee travel rewards are common and have been since the days of service crystals and 5- year pins. But the way they are being applied in today’s employee reward environment is changing and evolving. Here are three ways employee travel rewards are changing and can be used to maximize effectiveness.