GiftCard Partners Blog

Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.

Gift card delivery is transforming the way retailers and recipients are interacting with each other and forming long-term loyalty. It’s evolving with retail and also financial tech. The more ways gift cards are delivered, the more the gift card industry innovates.

Gift cards have come a long way since their humble beginnings. What started as paper certificates mailed to employees, customers, or partners has evolved into a modern, sustainable, and digital experience that reflects how people shop, work, and celebrate today.

Employee travel rewards are common and have been since the days of service crystals and 5- year pins. But the way they are being applied in today’s employee reward environment is changing and evolving. Here are three ways employee travel rewards are changing and can be used to maximize effectiveness.

Gift cards are becoming an increasingly popular choice for motivating Millennials (we recently wrote about their preference for e-gifting) and according to a report from the NPD Group and UPenn's Wharton School, gift cards are quite popular with the 18 to 34-year-old crowd. The report studies consumer behavior in the retail industry and how the landscape is changing with new technology. The study looked at retail trends across the generations: Baby Boomers, Generation X, and Millennials.