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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Promote Safety with Gift Card Incentives During National Safety Month

 

June marks National Safety Month, an annual campaign led by the National Safety Council (NSC) to spotlight the importance of reducing the leading causes of preventable workplace injuries and deaths. While safety has always been mission-critical, today’s rapidly changing work environments make proactive safety strategies more vital than ever.

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Align Incentives with Outcomes: Using Gift Cards to Drive Productivity, Attendance & Safety

In industries where every second counts and every action matters, the difference between average and exceptional performance often comes down to motivation. By aligning employee performance incentives with desired outcomes like productivity, attendance, and safety, businesses can turn daily tasks into opportunities for recognition and results.  

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Employee Mental Health and Wellness: Why It Deserves Equal Focus

Employee health and wellness continues to be a leading concern for employers, HR leaders, and wellness program brokers. But while physical wellness often gets the spotlight, mental health is an equally critical issue—one that directly affects productivity, morale, and retention.

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Employee Mental Health is a Front-Line Issue: Training Managers is the Solution

Employee mental health is a crucial issue for employers as they navigate motivating employees, recognizing achievements, and giving employees the space to find balance between their work and personal lives. Since employees tend to come to their direct managers with mental health challenges like burnout, stress, or personal issues affecting their work, front-line managers aren’t typically trained to handle these situations.  

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Supporting Employee Mental Health: A Guide for Employers

Work-related stress continues to be a significant contributor to employee mental health challenges, impacting both individuals and organizations. Recent data indicates that 83% of U.S. workers suffer from work-related stress, with 54% reporting that it affects their home life. This stress can lead to decreased productivity, increased absenteeism, and higher healthcare costs. Notably, workplace stress has been reported to cause 120,000 deaths in the U.S. each year.

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