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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Addressing Employee Detachment: Strategies to Reconnect & Reengage Your Workforce

Following the Great Resignation in 2021 and 2022, 2024 began a troubling trend deemed “the Great Detachment.” This trend hasn’t led to employees quitting their jobs, but rather growing increasingly detached from their employers and less satisfied with their roles. According to recent Gallup data only 18% of American workers indicate that they are “extremely satisfied” with their jobs, while 51% are either watching for or actively looking for a new role.  

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How to Create a Successful Gift Card Referral Program

Are you looking for ways to supercharge your marketing strategy? Customer referral programs, when executed effectively, can drive significant growth while fostering loyalty among your existing customers. Starting a referral program in the first quarter is a great way to build momentum for the year ahead.

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The Best Ideas to Show Appreciation on Administrative Professionals Day

Administrative Professionals Day is a dedicated time to celebrate the vital contributions of administrative professionals, including executive assistants, receptionists, client services representatives, and others in support roles. These individuals are the backbone of any organization, ensuring operations run smoothly and efficiently. In May 2023, office and administrative support roles accounted for about 18.5 million jobs, making this group the largest occupational category in the U.S. workforce. Recognizing their efforts not only boosts morale but also drives engagement and retention.

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6 Best Team Building Activities For Employee Engagement

As the workforce continues to evolve, keeping employees engaged, motivated, and satisfied remains crucial for organizational success. Team building activities are a proven way to foster trust, communication, and collaboration among employees, helping them form valuable relationships that benefit the organization as a whole.

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Revenge Quitting: Why Employee Recognition & Workplace Culture Matter

The workplace landscape is evolving rapidly, and employers are grappling with a growing trend: “revenge quitting.” Unlike impulsive "rage quitting," revenge quitting is a calculated response to long-standing dissatisfaction with workplace culture. According to Glassdoor's Worklife Trends 2025 Report, 65% of employees feeling stuck in their current roles are likely to consider revenge quitting this year. 

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