GiftCard Partners Blog

Recruiting and retaining talent isn’t just about compensation and perks anymore. Employers are under increasing pressure to help their people live healthier lives, both because employees expect it and because chronic conditions are a growing drag on productivity and healthcare costs. 

Picture a busy restaurant or a bustling retail shift. Frontline employees are solving problems, serving customers, and keeping the business running smoothly. These team members work incredibly hard—often under pressure—but they frequently go unrecognized by leadership. 

Maintaining an engaged workforce is top of mind for many employers. Implementing effective employee reward and incentive programs with gift cards is a flexible, easy way to keep employees happy and provide positive reinforcement that fits any budget.

When selecting the gift cards to use in your program you can select either prepaid cards or branded gift cards.Prepaid cards are retailer agnostic and come primarily from Visa^® and Mastercard^® while branded gift cards are usable at one specific retailer. Both products offer flexibility, easy delivery and convenience for program administrators and program participants alike.

Recruiting and retaining participants continues to be one of the biggest challenges in clinical research. A scoping review of randomized controlled trials found that approximately 45% of trials fail to recruit the necessary number of participants within the planned time frame.

Employee morale can take a hit at certain times of the year: end-of-summer burnout, post-holiday slumps, and mid-year fatigue are all real. When motivation dips, so does productivity, engagement, and overall workplace energy. While companies often turn to perks or events to lift spirits, there’s one tool that’s often overlooked: professional development.