For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.
In 2010, members donated more than $100,000 to the Red Cross Service to the Armed Forces, which provides items like phone cards and comfort kits to military families.
Check it out: http://www.redcrossracing.com/ Other programs America Red Cross programs also use incentives & rewards for donating blood and/or platelets. In 2010 people not only helped save lives by deciding to donate blood through the Red Cross at Western Michigan University’s Bernard Center, but a donor won a $500 gift card. The donor's name was randomly selected from more than 10,000 individuals who attempted to donate blood or platelets last summer.
America Red Cross issues $500 gift card: http://www.redcrossblood.org/news/greatlakes/american-red-cross-best-buy-thank-blood-donor Incentives & rewards are more and more common to help tip the point of giving for those on the cusp. For some (I'm one of them), giving blood is a part of a normal annual giving plan, incentives garner more donors into this category and perhaps they will continue to give on a regular basis, ultimately saving more lives.