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Interesting rewards program - American Red Cross: points for blood

For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.

Red Cross Racing members receive points for giving blood and/or platelets and recruiting other blood donors. Points can be exchanged for prizes such as limited edition die-cast cars and other exciting merchandise. Blood donors can also support the troops and their families through Red Cross Racing by donating their Donor Rewards points back to the Red Cross.

In 2010, members donated more than $100,000 to the Red Cross Service to the Armed Forces, which provides items like phone cards and comfort kits to military families.
Check it out: http://www.redcrossracing.com/ Other programs America Red Cross programs also use incentives & rewards for donating blood and/or platelets. In 2010 people  not only helped save lives by deciding to donate blood through the Red Cross at Western Michigan University’s Bernard Center, but a donor won a $500 gift card.  The donor's name was randomly selected from more than 10,000 individuals who attempted to donate blood or platelets last summer.
America Red Cross issues $500 gift card: http://www.redcrossblood.org/news/greatlakes/american-red-cross-best-buy-thank-blood-donor Incentives & rewards are more and more common to help tip the point of giving for those on the cusp. For some (I'm one of them), giving blood is a part of a normal annual giving plan, incentives garner more donors into this category and perhaps they will continue to give on a regular basis, ultimately saving more lives.

Topics: B2B Gift Cards, Gift Card Incentives & Rewards, Workplace Health & Wellness, Blood Donor Rewards, Gift Cards as Gifts, Red Cross

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