GiftCard Partners Blog

What starts as a simple request—"Let's send everyone a holiday gift card"—rarely stays simple for long.

The end of the year is a season of celebration, gratitude, and recognition. It’s also one of the busiest times of year for businesses. Between closing out projects, meeting year-end goals, and planning for the year ahead, leaders are also tasked with showing appreciation to employees, clients, and program participants.

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

In the competitive world of real estate brokerage, client loyalty is essential for sustaining a thriving business. According to the National Association of Realtors^®, 88% of homebuyers worked with a real estate agent to purchase a home, underscoring the importance of building lasting relationships. For large brokerages, maintaining customer satisfaction and fostering long-term loyalty is crucial for repeat business, referrals, and sustained success.

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact.