Increasing Alumni Participation with Gift Cards
College graduation has come and gone and now many have the honor of calling themselves Alumni! But what will keep that school spirit going after the diploma has been hung on the wall? College and University Alumni Associations across the country ask themselves this very question constantly. Well look no further, the answer is Gift Cards! Gift Cards are a great way to increase membership, thank donors and more:
Personalized Social Media for Moms This Year
No matter if you gave your mom a gift in person this past Sunday, sent her flowers, or just called to let her know you were thinking of her, the most important thing was that you sent her a personal message. 1-800-Flowers teamed up with celebrities and professional athletes this Mother's Day to send personalized messages to both their moms, and potential 1-800-Flowers customers. The celebrity Facebook posts about sending mom flowers on Mother's Day served as ads on sponsored pages encouraging consumers to do as the celebrities did, and use 1-800-Flowers's services, but they are also using social media in a dynamic way. Using Facebook as an advertising forum, while still staying true to the traditional form of personalized social media messages is a new trend. Chris McCann, President of 1-800-Flowers noted“Getting customers to tell stories is better than us telling the story,” and went on to comment about how Facebook is used to facilitate relationships. Those relationships can be between a retailer and a consumer, or between a mother and child. How did you celebrate your mom this Sunday? Did you use social media to let your network know just how much Mom means to you? Leave us a comment and let us know!
For more information on unique usage of social media for mother's day campaign check out this New York Times Media Decoder blog post.
Reward Your Employees this Valentine's Day with a Gift They Can Give
With Valentine’s Day right around the corner, many are gearing up to figure out just the right gift for their significant other. Why not take the worry and stress out of finding that “perfect” gift that usually comes with a gift receipt and another trip to the store. Calling all employers! Valentine's day is a great time to exercise that wonderful incentive or loyalty program you’ve just put in place. Show you care by rewarding your employees with gift cards to
CVS/pharmacy so they can reward the ones they love. While the gentlemen are scratching their heads on whether to grab the Small shirt, so not to offend their wife, or trying to decide if her favorite color is purple even though she’s been wearing a lot of black lately, there is an easy solution. A gift card to Catherines or Lane Bryant
will ensure she gets exactly what she wants and leave him out of the dog house this February 14th. The women in the office may be having some trouble of their own. They can get their guy the gift that keeps on giving with an
AutoZone Gift Card…for the other love of his life. Or give him the chance to revamp his wardrobe with a gift card to
Burlington Coat Factory. Use this Valentine's Day as an opportunity to reward your employees hard work and let them reward their loved ones.
What do Employees Expect for End of Year Recognition?
Most employees will say that they are not expecting much from their employers for the holidays. But, in their heart of hearts, most of us feel the pull towards recovery and hope for something extra for our hard work. What kind of gift will employees consider fair recognition and reward for the year to date, while offering encouragement for the year to come? A recent Parago survey indicates that for a whole year’s worth of work:
