GiftCard Partners Blog

Optimizing Gamification of Your Employee Loyalty Program

Written by Deborah Merkin | 11/20/2014

Gamifying your employee loyalty program can be a great way to engage your workforce and collect data to strengthen your team. Here are a few ways to make your gamification program the best it can be.

  1. Set Specific Goals: Setting specific goals for a gamification program is key. Don't send your organization on a wild-goose chase, send your employees to play games. Know what you want out of the program so you can invest time and money wisely.
  2. Provide Relevant Rewards: Give employees what they want and tangible rewards they can use! Flexible reward ideas like gift cards to popular retailers like The Cheesecake Factory and Boston Market make a stress-free and budget friendly gift idea.
  3. Solicit Feedback: Make sure your employees feel comfortable providing feedback for the program. Gamification should be fun and competitive. If it's not, the participants should be able to tell you.
  4. Analyze the Data: Gamification programs should be tracked. The data needs to be analyzed to ensure that you are actually getting the ROI intended. Don't continue to invest in a program if it's not working.

For more information on making your gamification program the best it can be check out this
article from Retail Customer Experience. Even though the article covers customer gamification programs, consider your employees your customers and the material becomes pretty applicable.