According to a new EConsultancy survey, only 50% of retailers believe they have a solid understanding of the mobile user experience. That means half of American retailers are looking to understand the mobile solution and the role it plays in customer-brand interaction. One of the most important components of the mobile question and the role it plays in the omni-channel shopping experience is
customer service. Mobile happens in real-time, as does customer service. It gives consumers the real-time gratification that can be the difference between great customer service and the negative customer experience that can cause retailers to lose customers. Take the plunge into omni-channel shopping through mobile customer service. With
53% of retailers planning to build a unified commerce platform in the next few years, your customer experience and customer service can’t afford to fall behind. It will accelerate your brand's customer focus and create 1:1 marketing opportunities by gaining insight into consumer behavior.